Coca-Cola Company: Have A Coke, And A Smile campaign (1979)

Nancy Condry

The Coca-Cola Company deserved to enjoy a moment of success after the traumas it endured in the 1970s.

Coca-Cola Company: Have A Coke, And A Smile campaign

Nancy Condry

Overview

The Coca-Cola Company deserved to enjoy a moment of success after the traumas it endured in the 1970s. Not only was the strength of its core business questioned—including its...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today