Coca-Cola Company: Have A Coke, And A Smile campaign (1979)

The Coca-Cola Company deserved to enjoy a moment of success after the traumas it endured in the 1970s.

Coca-Cola Company: Have A Coke, And A Smile campaign

Nancy Condry

Overview

The Coca-Cola Company deserved to enjoy a moment of success after the traumas it endured in the 1970s. Not only was the strength of its core business questioned—including its coveted status as the number one soft drink in the United States