Coca-Cola Company: Always Coca-Cola campaign (1990s)

The Coca-Cola Company launched a global advertising campaign in February 1993 to promote its best-selling soft drink, Coca-Cola Classic, This "Always Coca-Cola" campaign marked a decisive shift in Coke's marketing strategy.

Coca-Cola Company: Always Coca-Cola campaign

Rebecca Stanfel

Overview

The Coca-Cola Company launched a global advertising campaign in February 1993 to promote its best-selling soft drink, Coca-Cola Classic, This "Always Coca-Cola" campaign...