Coca-Cola: Coke Summer Music – The Kid Laroi X Snapchat

Mary Anthony, Megan Mills, Megan Davey

Coca-Cola, a beverage brand, gained high-performing social activations amongst Gen Z by connecting with them through music.

Campaign details

Brand: Coca-Cola Brand owner: Coca-Cola Company Entrant company: VMLY&RIdea creation: Sportsnet Istanbul Market: North America (general region) Sector: Carbonated soft drinks Media channels: Mobile & apps, Online video, Outdoor, Out-of-home, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Coca-Cola is driven by its mission to connect people through moments of Real Magic that elevate the everyday into the extraordinary. Last summer, our challenge was to find a meaningful way for Coke to connect and build cultural relevance with Gen Z...

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