Campaign details
Brand: Coca-ColaBrand owner: The Coca-Cola Company6Entrant company: Ogilvy NairobiIdea creation: Ogilvy AfricaMedia: Dentsu, LagosMarket: NigeriaSector: Carbonated soft drinksMedia channels: Livestreaming, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, TelevisionBudget: Up to 500k
Executive summary
Nigeria's 60th Independence Day was upon us. With COVID-19 numbers surging, national unrest and apathy, the mood of the nation was not celebratory. Coca-Cola wanted to uplift the spirits of Nigerians: leave their differences aside and remind them of the things that...