Closeup Philippines: Closeup X MLBB

Loren Saguil, Rhouel Rallos

Closeup, a selfie journal app, captured Directly Addressable Data (DAD) and achieved a high conversion rate, by partnering with MLBB, a popular mobile game in the Philippines.

Campaign details

Brand: Closeup (toothpaste) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Oral health Media channels: Mobile & apps, Sponsorship - media, Online video, Sales promotion Budget:Up to 500k...

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