Closeup: Earning the Right to Play
Rhouel Rallos, Yiyao Zhang, Junie de Leon
Closeup, an oral care brand, launched a campaign in The Philippines to accelerate recruitment, elevate its positioning, look for an interest space to enter and collect Directly Addressable Data from Filipino gamers.
Campaign details
Brand: Closeup (toothpaste)Brand owner: UnileverEntrant company: Mindshare Philippines - The PhilippinesIdea creation: Mindshare TaguigMarket: AsiaSector: Toiletries & cosmeticsMedia channels:Mobile & apps, Gaming & in-game advertising,...
