Closeup: Blue Ivy Launch – All around freshness
Loren Saguil, Rhouel Rallos, Sujay Ray, Oscar Maalihan, Jeffrey Ng
Oral care brand Closeup harnessed the power of multiple media platforms to drive sales of a new variant in the Philippines and steal market share from a formidable competitor.
Campaign details
Brand: CloseupBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agencies: ABS-CBN Corporation, Twitter PhilippinesMarket: PhilippinesSector: Oral healthMedia channels:Content marketing, Online display,...
