This article, by eCircle's Volker Wiewer, outlines a number of best practice rules for email design and deliverability - including in multinational marketing campaigns - and also offers a case study of how Volvo Germany used these principles to achieve very high open and click rates.
Click for sales: how Volvo Germany recruited test drivers by video email
Volker Wiewer CEO, eCircle
According to the research firm Marketing Sherpa, even a small design improvement in a marketing email can improve its click rate by up to 28%. But this...