Clearnet PCS

Terry Drummond and Donna McCarthy

TV campaigns in 1999-2000 for Clearnet PCS, launched successfully in 1997 in the Canadian wireless services market.
Agency: Taxi, TorontoAuthors: Terry Drummond and Donna McCarthy

SUSTAINED SUCCESS GOLD SERVICES GENERAL GOLD

Telus Mobility

Clearnet PCS

Executive Summary

Sustained Success: Keep it Familiar but Fresh

This is the story of a business built almost entirely on...

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