Clear: HeadSmart – Easing soccer fans' anxiety with AI

Shampoo brand, Clear, strengthened its connection with football enthusiasts by designing an algorithm that would predict match outcomes in Indonesia.

Campaign details

Brand: ClearBrand owner: UnileverEntrant company: Mindshare JakartaIdea creation: Mindshare, JakartaMedia: Mindshare, JakartaMarket: IndonesiaSector: Hair careMedia channels: Social media, Websites & micrositesBudget: Up to 500k

Executive summary...

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