Clear: HeadSmart – Easing soccer fans' anxiety with AI

Shampoo brand, Clear, strengthened its connection with football enthusiasts by designing an algorithm that would predict match outcomes in Indonesia.

Campaign details

Brand: Clear Brand owner: Unilever Entrant company: Mindshare Jakarta Idea creation: Mindshare, Jakarta Media: Mindshare, Jakarta Market: Indonesia Sector: Hair care Media channels: Social media, Websites & microsites Budget: Up to 500k

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