Clear: From battle to bottle – Clear China's esports breakthrough

John Dawson, Nicholas Short

Clear, a male anti-dandruff shampoo brand, infiltrated e-sports culture to reach its target audience of young Chinese men and drive sales.

Campaign details

Brand: ClearBrand owner: UnileverLead agencies: Mindshare China, Unite ChinaContributing agency: Shanghai Chiyang Culture MediaMarket: ChinaSector: Hair careMedia channels:Gaming & in-game advertising, Livestreaming, Merchandise & free...

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