Clarica

1999-2000 TV campaign to rebrand Clarica life insurance services, after name change from Mutual Life due to demutualisation.
Agency: Ammirati Puris, TorontoAuthor: Not credited

SERVICES FINANCIAL GOLD BEST LAUNCH GOLD

Clarica

Executive Summary

In October 1998, the Globe and Mail asked image consultants what they thought of Mutual Life's intention to change its name to Clarica....