Clairol, Inc.: Totally Organic campaign

Megan Mcnamer

Clairol, Inc.'s Herbal Essence was a top-ranked shampoo in the 1970s. Although it retained a following in California, by the 1990s it had dropped in popularity elsewhere.

Clairol, Inc.: Totally Organic campaign

Megan Mcnamer

OVERVIEW

Clairol, Inc.'s Herbal Essence was a top-ranked shampoo in the 1970s. Although it retained a following in California, by the 1990s it had dropped in popularity elsewhere. In 1994 Clairol...

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