Civil Rights Defenders: Dictator of Sweden

Civil Rights Defenders (CRD), a Swedish human rights organisation, increased funding by designing a board game.

Background

Civil Rights Defenders (CRD) is a Swedish human rights organisation who's working to support defenders of democracy in some of the repressive regions of the world.

Just as every non-profit, CRD face two main challenges; get people engaged in their issue and raise money to fund their work. But an issue as complex and multifaceted as how democracy is being threatened is no easy thing to explain and getting people to donate money to the cause can be even harder.

With the campaign Dictator of Sweden, we found a way to do both.

Solution

Instead of a typical fundraising...

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