Citylink - Summer of Citylink

Scottish Citylink, Scotland’s leading provider of express coach services, set out to increase revenue during the summer months of 2002, both to help its Singapore parent company, DelGro, and to bolster its own financial position ahead of a planned expansion into Ireland.
Agency: MediacomAuthors: Andy Littlewood, Janette Harrison and Andrew Niven


Summer of Citylink


This paper will follow the case of the 2002 summer advertising campaign for Scottish Citylink. In it we will attempt to identify whoever or...