City of Houston and Harris County: Yes! To Census 2020

The City of Houston and Harris County launched a campaign in the US to deliver a tailored and customised positive affirmation to participate in the US 2020 Census.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Harris County and the City of Houston were predicted to have a significant undercount in the 2020 Census due to large "hard to count" (HTC) populations...

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