Cineplex: Love Letter

Cineplex, a theatrical cinema company, increased awareness and intent among audiences in Canada by launching a social video as a love letter to cinemagoers, showing them why watching a film is better in the cinema.

Campaign Summary

After being forced to close theatres nationwide due to the pandemic, Canada's largest chain of movie theatres welcomed people back with a love letter to the in-theatre experience. 'Where Escape Begins' is a creative platform that highlights...

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