The reluctant return of moviegoers to theatres has kept cinema advertising investment below the levels seen prior to the pandemic, though Chinese cinema advertising has recovered to a new high. This is according to WARC Data's latest Global Ad Trends report, which focuses on the IRL ('in real life') ad economy.
WARC Data subscribers can read the report in full, while a free sample report is also available.
After dropping to $1.1bn in 2020 and climbing to $2.7bn in 2021, WARC Data forecasts annual global spend on cinema media to reach $3.4bn in 2022. This...