cinch: cinch it

Cinch, a growing UK used car brand, built fame and confidence in its service with a film and sponsorship campaign that drove awareness and key brand associations.

Buying a used car is like a game of automotive snakes and ladders: a confusing process full of pitfalls that send customers sliding backwards in their search. People seek reassurance, but didn't know where to find it. Cinch's strategy was to give car buyers the power of certainty.


Cinch was a young brand in a newly established market, looking for the next phase of growth. While it had all the makings of a strong and distinctive brand, it needed help to connect with customers, reinforce positioning and build buyers' trust.

Armed with an insight that many motorists lack confidence...

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