Buying a used car is like a game of automotive snakes and ladders: a confusing process full of pitfalls that send customers sliding backwards in their search. People seek reassurance, but didn't know where to find it. Cinch's strategy was to give car...
cinch: cinch it
Cinch, a growing UK used car brand, built fame and confidence in its service with a film and sponsorship campaign that drove awareness and key brand associations.
