cinch: cinch it

Cinch, a growing UK used car brand, built fame and confidence in its service with a film and sponsorship campaign that drove awareness and key brand associations.

Buying a used car is like a game of automotive snakes and ladders: a confusing process full of pitfalls that send customers sliding backwards in their search. People seek reassurance, but didn't know where to find it. Cinch's strategy was to give car...

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