cinch: cinch it

Cinch, a growing UK used car brand, built fame and confidence in its service with a film and sponsorship campaign that drove awareness and key brand associations.

Buying a used car is like a game of automotive snakes and ladders: a confusing process full of pitfalls that send customers sliding backwards in their search. People seek reassurance, but didn't know where to find it. Cinch's strategy was to give car buyers the power of certainty.

Strategy

Cinch was a young brand in a newly established market, looking for the next phase of growth. While it had all the makings of a strong and distinctive brand, it needed help to connect with customers, reinforce positioning and build buyers' trust.

Armed with an insight that many motorists lack confidence...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands