Cigna: The pastor alliance

Cigna, an insurance company, increased engagement and supported Black Americans during the COVID-19 pandemic by launching a partnership with Black churches, The Pastor Alliance.

Campaign details

Brand: CignaAgency: MRM Country: United States

Why is this work relevant for Creative Strategy?

In 2020, COVID-19 was disproportionately killing Black Americans. Despite Cigna's free COVID care, Black customers simply did not trust the healthcare...