Chupa Chups: Forever Fun

Chupa Chups, the confectionery business, strengthened its brand equity of 'Fun-with-friends' and established itself as a fun, cool brand in India.

Campaign details

Brand: Chupa Chups Brand owner: Perfetti Van Melle Entrant company: Perfetti Van Melle India, Gurgaon Idea creation: In house Market: India Sector: Confectionery Media channels: Mobile & apps, Outdoor, out-of-home, Packaging & design, Sales promotion, Social media, Television, Word of mouth, influencers 1 - 3 million

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