Chipotle Mexican Grill: Discord Career Fair

Chipotle Mexican Grill, a restaurant chain, encouraged job applications by holding a virtual career fair on the chat platform Discord.

In early 2021 restaurants all over the nation faced an unprecedented labor shortage.

Chipotle offers some of the best employee benefits and pay in the industry, but Gen Z wasn't aware. We needed a unique way to tell our story.

With hiring events and career fairs on pause, we had to do something unconventional to find the next generation of talent - Gen Z.

Our Idea: A virtual career fair on the Gen Z chat platform Discord.

The Strategy

Join Discord to reach Gen Z

Throughout 2020, Gen Z flocked to Discord. The platform attracted MOM active users...

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