Chinese frontiers – now and beyond

John Pawle, Peter Cooper, Simon Patterson, Katie Zhou and May Qiu

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that marketing in China is both a major challenge and an opportunity: the country has a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33 billion) and recorded a growth rate of 11.4% last year.

Chinese frontiers – now and beyond

Katie ZhouDiagAid Marketing Research Co., Ltd., People's Republic of China

Peter CooperCRAMQiQ Group, United Kingdom

May QiuCRAMQiQ Diagaid International, People's Republic of China

John PawleQiQ International, United...

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