Chinese frontiers – now and beyond

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that marketing in China is both a major challenge and an opportunity: the country has a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33 billion) and recorded a growth rate of 11.4% last year.

Chinese frontiers – now and beyond

Katie ZhouDiagAid Marketing Research Co., Ltd., People's Republic of China

Peter CooperCRAMQiQ Group, United Kingdom

May QiuCRAMQiQ Diagaid International, People's Republic of China

John PawleQiQ International, United...

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