China’s explosion of brand collaborations fuels social media

Examines how a wave of creative, innovative mash-ups between brands in China is appealing to Millennials and Gen Z, fuelling social media.

Partnering for growth

This article is part of a series of articles on partnering for growth. Read more.

It’s been said that creativity is the art of combining two known things, to create something new and unknown. Well, in China, brands are taking that

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