Case details
Brand: China CITIC BankBrand owner: China CITIC BankMain agency: Meiyang Digital Communication Co., Ltd.Market launch: Mainland ChinaIndustry: FinanceMedia channels: KOLs, online display advertising, game/in-game advertising, social media, news feed advertisingBudget: 8-10 million
Case Summary
The growth rate of the credit card market will slow down in 2020. China CITIC Bank has been in the middle of the credit card camp for three consecutive years, and its product line lacks new bright spots and strong growth points. Under the premise of a budget of 9...