Chilean Society of Plastic Surgeons: #QueTuCirujanoSeaPlastico

The Chilean Society of Plastic Surgeons (SSCP), a non-profit society, increased its ad value and reach which challenged congressmen to address national health issues by creating a social media campaign.

Identifying the problem

In Chile, over the past 10 years, aesthetics surgeries have tripled, but any doctor (including dentists) without having the plastic subspecialty - which lasts two years and has demanding entry barriers - can perform aesthetic procedures....

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