Chilean Society of Plastic Surgeons: #QueTuCirujanoSeaPlastico

The Chilean Society of Plastic Surgeons (SSCP), a non-profit society, increased its ad value and reach which challenged congressmen to address national health issues by creating a social media campaign.

Identifying the problem

In Chile, over the past 10 years, aesthetics surgeries have tripled, but any doctor (including dentists) without having the plastic subspecialty - which lasts two years and has demanding entry barriers - can perform aesthetic procedures. Thus, currently 18,000 surgeries are performed in the country per year, of which almost half are not performed by specialists, putting the lives of thousands of Chileans at risk.

In addition, the health market in Chile is highly competitive and mostly private, so the war on prices and offers in matters of cosmetic surgery for people prevails over patient safety, where...

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