Children's Knowledge and Interpretation of Commercial Advertising Intentions, Truthfulness and Viewing Habits
Professor Anne Martensen Ph.DandProfessor Flemming Hansen, econ.Dr.Copenhagen Business School, Denmark
Introduction
Children's...
Children's Knowledge and Interpretation of Commercial Advertising Intentions, Truthfulness and Viewing Habits
Based on theoretical arguments, an empirical study has been conducted with children 8-18 years old to verify hypothesis related to children's understanding of the intention of ads, perception of ads and different types of ads, perception of the credibility of ads, viewing of ads.
