Agency: J Walter Thompson | Authors: Eleni Papadakis |
Chicken Tonight's Sizzle & Stir
The Golden Turkey
INTRODUCTION
Campaign let this ad slip through the turkey net when it first aired, but weve caught it this time. Using a footie star isnt enough to rescue a dreadful idea, especially when hes dressed up in a smoking jacket and utters a line as ludicrous as 'One feels like Chicken Tonight'
Campaign Turkey of the Week, 16 April 1999
This quote is unlikely to surprise anyone. Since 1993 Chicken Tonight has been famous for brash, shamelessly overthetop advertising. This paper will demonstrate...