Cheetos: Can't Touch This

Cheetos, a brand of corn puff snack, disrupted the popcorn category and drove household penetration with its new product Cheetos Popcorn.

Campaign Details

Brand: CheetosAgency: Goodby Silverstein & PartnersCountry: US

Why is This Work Relevant for Creative Strategy?

For years Cheetos had spent its marketing efforts portraying itself as the "family fun" brand and downplaying the most distinctive,...