Checkers Sixty60: Sixty60 swindler

Checkers, a South African grocery delivery app, dipped into streaming culture to power a TikTok-driven campaign that drove sales and resulted in the third-best day in the app’s history.

Opening Statement

The Sixty60 Swindler was one of Checkers' most successful digital marketing campaigns in the brand's history, and its most 'viral' campaign.

Our campaign was a branded content, news hijacking tactic - supported by traditional and digital PR methods - which Hot102.7 suggested: 'Checkers Sixty60 totally on the money ... released a spoof on The Tinder Swindler, very clever'.

The campaign is one of the most successful PR campaigns in the past year as it generated more than 5m views, reached more than 20m South Africans and directly impacted Sixty60 sales.

Statement of the Problem

Despite being...

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