Charity fundraising and brand building: do they go together?

This article discusses the problems faced by charities in fundraising. There is general agreement that fundraising and awareness are linked, although precise the causal relationship may vary.

Charity fundraising and brand building: do they go together?

Nigel Firminger

Raising awareness and raising money are forged from diverse disciplines. The organisational structures of large, integrated charities endorse this. Every charity, large or small,...

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