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Charity campaign effectiveness: how to make the most of it

Scott Logie

  • Effectiveness studies
  • Long-term vs short-term effectiveness
  • Charities & voluntary organisations
  • Channel planning, media mix selection
  • Data-driven targeting

New research from REaD Group and the Data & Marketing Association (DMA) has found that charity marketing campaign effectiveness has declined over recent years, despite being above-average performers compared with other industries. What is causing...

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