Charities and the not-for-profit sector
Andrew Smith, Louise Brown and Sue Garner
The idea for this article came from members of the Independent Consultants Group (www.indepconsultants.co.uk), a network of 300+ mainly UK-based individual or small-partnership market researchers. Our members work for a very wide range of charities, not-for-profit (NFP) organisations and non-governmental organisations (NGOs), and this sector has needs that experienced consultants are especially well placed to meet. Our project work enables us to make a number of general statements about the special requirements of this sector and how clients deal with them. We...