Channel 4: Black to front

Channel 4, the UK TV channel, responded to the Black Lives Matter movement of 2020 with a day of all-Black programming and advertising, initiating a social media conversation and jolting the media industry into action on minority representation.

Campaign video: Black & Abroad – Go Back To Africa

Read the full campaign case study

Selected creative: Channel 4 – Black to front

Credits

Media agency:In-house...

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