Channel 4: Black to front

Channel 4, the UK TV channel, responded to the Black Lives Matter movement of 2020 with a day of all-Black programming and advertising, initiating a social media conversation and jolting the media industry into action on minority representation.

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The challenge

In the Summer of 2020 two things dominated the headlines. Covid19 & Black Lives Matter. At Channel 4 we were born to represent, challenge and re-invent & at that moment we asked ourselves one question....

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