Changing consumer perceptions and expectations - a roadmap for the contemporary media world
Daniel Poesmans and Wouter Quartier
This paper offers the essentials to understanding consumer behaviour in a multimedia and digital world, with a focus on topics including: what a consumer expects from media in the broadest sense; for what reason do people use media?; a comparison of the perceptions of every medium (including TV, radio, gaming, Internet, Email, digital TV, digital radio, on demand, DVD, Ipod/MP3, newspapers, magazines, Mobile phones, Teletext); the relevant sociological differences in perception; and the relevance of ‘time of day’ on the needs and the media use of consumers.
Changing consumer perceptions and expectations – a roadmap for the contemporary media world
Daniel Poesmans and Wouter QuartierVRT (Vlaamse Radio en Televisieomroep), Belgium
MOTIVATIONAL RESEARCH AT THE VRT
Introducing VRT
VRT stands for “Vlaamse Radio en Televisie” (Flemish Radio and Television). It is the public radio and television broadcaster in the Dutch speaking part of Belgium: Flanders. The Flemish media market consists of 2.3 million households. Although it might be a rather small cultural community it has a very competitive TV market. With a cable penetration of 98%, almost every household in Flanders has an average of...