Campaign details
Brand: Change The Ref Brand owner: Change The Ref Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Charities & voluntary organisations Media channels: Online video, Social media, Public relations Budget: No budget
Executive summary
Although 2020 was the deadliest year on record for gun violence in America, with the torrent of overlapping crises in the news the gun violence crisis was getting lost. The hardest audience to break through was the audience who needed to hear it most: white...