Chanel Inc.: Egoiste campaign (1991)

In 1991 Chanel Inc. launched a new men's cologne with one of the most elaborate and expensive commercials ever produced.

Chanel Inc.: Egoiste campaign

Anita Louise Coryell

Overview

In 1991 Chanel Inc. launched a new men's cologne with one of the most elaborate and expensive commercials ever produced. "Not since its famed No. 5 women's fragrance was launched...