Chameleon Consumers
Karma, Karma, Karma, Karma, Karma Chameleon. You come and go. You come and go (George ODowd, aka Boy George)George oDowd, as his alter ego Boy George, became the ultimate absorber of cultural influences. He knew...
Chameleon Consumers
Argues that there is an urgent need for brand marketers to understand the `chameleon consumer', who changes his/her emotional needs constantly in different environments.
