Chameleon Consumers

Argues that there is an urgent need for brand marketers to understand the `chameleon consumer', who changes his/her emotional needs constantly in different environments.

Chameleon Consumers

Barry Pritchard

Karma, Karma, Karma, Karma, Karma Chameleon. You come and go. You come and go (George ODowd, aka Boy George)

George oDowd, as his alter ego Boy George, became the ultimate absorber of cultural influences. He knew...