Challenges In Conducting Worldwide Online Research
Lessons learned from real applications
Paul Strasser MSI International East, Inc.Hans Lingeman ITM International B.V.
Let us first review where we have come from as an industry. As noted above, marketing researchers made a few mistakes in developing global intelligence solutions. From these mistakes, however, we have learned to conduct significantly higher quality worldwide market intelligence. In fact, much has been written in the past ten years to guide the industry on
- Design of global...