Campaign details
Brand: NUESTRA SIEMBRA / A Social project became a great beerBrand owner: ABinBev /Cervecería NacionalAgency: FantásticaMarket: Ecuador
Executive summary
Almost Never a beer born in an unexpected way like Nuestra Siembra. Launched as a social program to change the story of thousands of farmers in the middle of a pandemic, that showed us how valuable and vulnerable they are.
A social project turned into a quality beer. This project unites thousands of farmers, 30k benefited, the government and the Ecuadorians in a fairly-priced beer that revolutionized the beer market.
In just...