Ceruzzi Properties: The mural @ the centrale

Ceruzzi Properties, a real estate developer, launched The Mural at The Centrale campaign after a luxury new development was built in Manhattan.

Campaign details

Brand: Ceruzzi PropertiesAgency: LX CollectionCountry: United States

Why is this work relevant for Creative Strategy?

Real estate marketing in NYC is relegated to banner ads, public relations and SEO marketing. These strategies will only...