Campaign details
Brand: CeregrowBrand owner: NestléEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: FoodMedia channels: Social media, Word of mouth, Influencers, KOLs, Content marketing, Competitions & contestsBudget: Up to 500k
Executive summary
The 2020 lockdown in India was an anxious time for parents of 2-5 year olds. Their children were cordoned off from the outside world during a period critical for growth and development. Nestlé’s toddler cereal brand, Ceregrow, decided to pivot its brand promise from just providing wholesome nutrition to partnering with parents...