Ceregrow: How Not to Fear Lockdown – For Indian parents

Ankit Vohra, Jitender Dabas

During lockdown, Nestlé's toddler cereal brand Ceregrow positioned itself as a partner in safeguarding children's growth, to forge a deeper connection with parents and increase sales in India.

Campaign details

Brand: CeregrowBrand owner: NestléEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: FoodMedia channels: Social media, Word of mouth, Influencers, KOLs, Content marketing, Competitions & contestsBudget:Up to...

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