Central Office For Public Interest (COPI): Addresspollution.org

The Central Office for Public Interest (COPI), a people-powered research and advertising organisation, raised awareness of air pollution in London, UK.

Campaign Details

Brand: (COPI) Central Office for Public InterestAgency: AMV BBDOCountry: United Kingdom

Why is This Work Relevant for Creative Strategy?

COPI took an ignored, invisible killer and made it visible, through a data-driven approach that reframed...