Central London Congestion Charging Scheme - Making sure it worked from day one

This is the case of the launch of the largest traffic management system in the world, unique in scale, complexity and controversy.
Agency: TBWA\London and Fishburn HedgesAuthors: Sue Garrard and Chris Baker

Central London Congestion Charging Scheme

Making sure it worked from day one

INTRODUCTION

'It is a tax not a charge.'

'It is the work of Satan.'

'Lots of people won't pay, it will be...

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