Census 2021: The power of us – involving everyone in Census 2021

Census 2021, a survey for England and Wales, increased participation in the 2021 Census by launching a four-stage campaign that encouraged people to act sooner rather than later.

Campaign details

Brand: Census 2021Advertiser: Office for National StatisticsEntrant: M&C Saatchi / Manning Gottlieb OMDCategory: Not-for-Profit Principal author: Richard Storey, M&C SaatchiContributing authors: Andy Wright, M&C Saatchi; Jocelyn Major, M&C Saatchi

The Power of Us: Involving Everyone in Census 2021

In 2021, something quite remarkable happened. And with such professionalism, assuredness and inevitability it barely raised an eyebrow.

More households filled in a government form than use toothpaste.

Specifically, 97.2% of England and Wales' households completed Census 20211.

This made the 22ndcensus of modern times...

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