CEAT Tyres: Monsoon safety campaign

CEAT Tyres, the tyre manufacturing brand, carried out a campaign to spread awareness of how a good tyre can keep the biker safe from accidents and becoming wet and dirty in India.

Campaign details

Brand: CEAT TyresLead Agency: KinnectRegion: APAC

Strategy

Objective

Tyres is a low involvement category and is more of a grudge purchase than a planned purchase. Most riders generally think of buying new tyres when the tyres are fully worn-out...