CDSS: The Mindsets Paper

Non-profit the Canadian Down Syndrome Society (CDSS) recruited individuals with Down syndrome to take part in research to prove the positive link between fitness and cognition for the community.

Campaign details

Brand: Canadian Down Syndrome Society Brand owner: Canadian Down Syndrome Society Entrant company: Canadian Down Syndrome SocietyIdea creation: FCB TorontoMarket: CanadaSector: Charities & voluntary organisationsMedia channels: Word of mouth, Influencers, KOLs, Online videoBudget: Up to 500k

Executive summary

Doctors typically recommend against exercise for people with Down syndrome, due to false perceptions that it’s not safe. On an anecdotal basis, however, fitness has shown to have incredible positive effects for people with Down syndrome, including improved cognition, but this has never been scientifically...

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