Campaign details
Brand: Canadian Down Syndrome Society Brand owner: Canadian Down Syndrome Society Entrant company: Canadian Down Syndrome SocietyIdea creation: FCB TorontoMarket: CanadaSector: Charities & voluntary organisationsMedia channels: Word of mouth, Influencers, KOLs, Online videoBudget: Up to 500k
Executive summary
Doctors typically recommend against exercise for people with Down syndrome, due to false perceptions that it’s not safe. On an anecdotal basis, however, fitness has shown to have incredible positive effects for people with Down syndrome, including improved cognition, but this has never been scientifically...