Campaign details
Brand: Canadian Down Syndrome Society Brand owner: Canadian Down Syndrome Society Entrant company: Canadian Down Syndrome SocietyIdea creation: FCB TorontoMarket: CanadaSector: Charities & voluntary organisationsMedia channels: Email marketing, Social mediaBudget: Up to 500k
Executive summary
Project Understood redefined the power of voice technology, the power of data, and the power of people with Down syndrome – simultaneously. Our campaign reimagined voice technology, turning a tool that offers basic convenience into a tool that offers life-changing independence.
We reinvented the role of data in...